Why SEO is important, search engines use programs called spiders, crawlers, or robots that follow the links from page to page and download a copy of each one found.

Pages are then analyzed, indexed, and added to its database. Websites are crawled at different rates. the more they like the site the more often they come back. The use of interesting content and keywords is a large factor. You can also set the time you would like to be crawled.

Information that the search engine operators view as important to pass on is added to the analysis of the results of specific keyword searches.

Analyzing an existing website can greatly improve the site’s ranking for specific searches. Then the recommended changes are made to increase ranking.

Google also looks at the relevance of your website content and how it relates to your site’s purpose, it also likes your content to be helpful and informative to the reader thus, ranking you well in a search inquiry

Changes such as the pages’ content, image tagging, keyword and keyword phrases, title tag, URL structure, editing, or limiting the number of characters in any of the aforementioned will optimize your website.

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